"The future belongs to those who give back": moving towards a regenerative economy
Davide Bollati – President of Davines group – talks about his vision for the company and the world in the next ten years.
This model clearly is no longer sustainable. In order to guarantee the survival of our own species, we need a paradigm shift that turns the tide of the linear economy. My vision is circular and regenerative and aims at restoring the environmental balance between human beings and nature, giving back what we already received.
Presidente Gruppo Davines
To regenerate means to promote a model that can be sustained over time, one that meets the needs of the current generation, without compromising the possibilities for the future generations to exist and satisfy their demands
There is an absolute interdependency between these areas: environment, economy and society. Prosperity cannot exist in just one of these domains, because they are all linked to one another. Regenerative economy must try to protect the natural resources it uses, and at the same time give back value and wellbeing to the largest possible number of people.
For Davines and Comfort Zone, regeneration is the only possible evolution in the concept of Sustainable Beauty. Beauty is regeneration, both when we talk about the Planet and about our body – for the skin and the hair. Renovating, giving back and being thankful are also crucial for ourselves as human beings: our only ambition is regeneration.