AICHI, Prague here we come!
Well done, Francesco! On November 6th, 2019, our Global Education Facilitator Francesco Ferri rocked the stage of the most important hair show in the Czech Republic ... And it was fantastic!
AICHI is the most important event for the professional hairdressing community in the Czech Republic. And Davines could not miss it! Our collaboration with AICHI is longstanding, but this year we were happy to bring some news, which we want to share with you all.
Davines starred both on stage and in the foyer. Representing the professional quality of our company was the Global Education Facilitator Francesco Ferri, to whom AICHI dedicated a twenty-minute personal show. A great honor and an opportunity that Francesco took the best of, presenting visionary haute couture creations full of personality. Well done, Francesco!
But Davines was also the protagonist of the foyer, in which we organized a Shampoo Labstation: a space in which all the paritipating hairdressers were able to personalize their travel size shampoo by choosing the favorite fragrance and also adding their own name. Thanks AICHI for giving us this opportunity, for the first time in the show's history.